Integrated Design

This brand is no ordinary pet food company. They are a fantastic example of a organisation that uses business as a force for good; "encouraging pet owners (parents) to think about what they are feeding their cat or dog”. I integrated within the digital and packaging designers and worked closely with their CD creating web assets that captured the playfulness of the brand for a new stripped back responsive eCommerce site. After the new website launch, I stayed on to work on further brand projects including; digital campaigns, POS, animated social content, and festival experiential design.

To celebrate the honest and ethical brand values, I conceptualised product thumbnails; one showing 'smoothie-style' ingredients bowls, and another, showing the product with a Lily's homely tone of voice message. I also adapted new colour palettes, stamps and icons for the product pages.

UI design for CTAs, top nav icons and consistent styling to ensure content is appealing and easy to interact with.

Responsive layouts using grid-based frameworks for homepage banners and content pages.

Homepage banner design exploration backed up with tablet and mobile versions.

Wireframes, UI for selectors and navigational click throughs all considered for new interactive content; 'Feeding Guidelines' and 'Meal Planner'.

Campaign work included an advert in Country Life magazine and animated social assets.

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