![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/08235640-9d05-4b33-a00b-5da2d29fa0f1_rw_1920.png?h=03f1bf9564a76ac55b6d13171f51ec35)
To celebrate the honest and ethical brand values, I conceptualised product thumbnails; one showing 'smoothie-style' ingredients bowls, and another, showing the product with a Lily's homely tone of voice message. I also adapted new colour palettes, stamps and icons for the product pages.
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/d781f393-6c61-422a-a377-4fab2da8a60b_rw_1200.png?h=faa93f01d8206c0a6696f1bb55a62aa1)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/6c79fe7d-e779-477c-9533-093ae8ad7245_rw_1200.png?h=6caff9c7ef8c684567fc21b813fef1e6)
UI design for CTAs, top nav icons and consistent styling to ensure content is appealing and easy to interact with.
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/e47f697d-c724-45ba-baad-a1fbea430ad6_rw_1200.png?h=11ec3a51787b8e1ba060b096165ef368)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/03689316-b81d-45be-8b66-1c3adda0dbfc_rw_1200.png?h=8b77164a280d5fcb090804e5ddde5d5a)
Responsive layouts using grid-based frameworks for homepage banners and content pages.
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/14c36d85-085b-470d-9ba5-7261646ca224_rw_1200.png?h=ea5512daa375e760b6d6b4d00270bf85)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/4d60d0ea-66a5-4d6c-8740-973d56d7e1f8_rw_1200.png?h=4c39b673a62571a5bd4fe84f97ac2461)
Homepage banner design exploration backed up with tablet and mobile versions.
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/623194dc-28c2-4b3c-a892-ac1a52add184_rw_1200.png?h=13a51310bbd490ae3bfa9ff477223ba3)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/101e68c1-778d-46e8-a304-b636e18781a5_rw_1200.png?h=b09dd4fb40ce23b44521500b3f58d887)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/1073cab6-2987-409f-a2bf-9ee8aa45aabb_rw_1200.png?h=e28359faf498cce7e35d5453a5a592b3)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/08069a9b-5cea-42b6-b016-3c00a3338eb5_rw_1200.png?h=4227c70bb5e7beafb537708d5347f74b)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/4b3fc175-3725-4149-a0b3-9b417253f4d9_rw_1200.png?h=1cdb11042cea023099cef6b1a041821a)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/7958e46a-e970-4e0a-8b56-103ddab76f62_rw_1200.png?h=51e73b9c37b8b9a57d3f8962079a6ddf)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/29f2d2a9-8813-4d22-a910-f14caea8ebd6_rw_1200.png?h=0a38486c0875c0514c15ab8003592aa0)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/d5258665-cc59-4e71-868f-5b2f287b979a_rw_1200.png?h=eb4a07810acd30bf8d0a0b99e18a5dba)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/c28ba8f4-849e-4ccd-974b-aa83a3df112a_rw_1200.png?h=6efa09b3ea2179968287004c9444ebbb)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/c5e1dc02-4ae7-48ef-8621-104025b45bb2_rw_1200.png?h=81a8817b6a7e0edf276a24f8a71c4134)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/69344072-f058-4df6-8719-1a3d80635549_rw_1200.png?h=936f8905d009854fe335eb6a81162dbc)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/bef763ea-bf50-4605-b5f2-80938a2f571d_rw_1200.png?h=cd7727feb13ac5712b46350f20bfe26c)
Wireframes, UI for selectors and navigational click throughs all considered for new interactive content; 'Feeding Guidelines' and 'Meal Planner'.
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/a5f099e1-9c68-4fda-a677-25e04f016387_rw_1200.png?h=09b99b885a0654bb028193c9a8656abc)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/7662ffd7-713f-4d1c-bb9c-2e276b37afbb_rw_1200.png?h=ff3fcd4c19c50a02c6f042dbd1de564c)
Campaign work included an advert in Country Life magazine and animated social assets.
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/bf839ba2-ed3c-4a76-aa9a-524d6b256d6b_rw_1200.gif?h=ef38ea96e5064be0fa4389c5af37375c)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/f31d3518-59fe-4e98-9d2e-0dda135f9449_rw_1200.gif?h=45e60114e3f38fde27638e6e31f8dfb8)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/651b860b-d0a3-4b53-b871-bfc96cf010f6_rw_1200.gif?h=6fdf603915a7ef2e688f4f3ce5459ee6)
![](https://cdn.myportfolio.com/d1a56512bad4c22f1ebf71ee9748fdff/a66c94ce-f7ad-45bf-afa4-7c16690dc692_rw_1200.gif?h=69842af45b2af201dfbfc73c7939b601)