'Key art' acts as brand guidelines for Theatre Shows which are supplied at the start of a project. My job is to continue the visual storytelling to bring these shows to life in the digital landscape. I take great enjoyment in thinking about adding intriguing animations and graphical content right down to creating the finer details such as the UI elements and fonts.
Venues often don't have alot of branding to use so I tend to try and research the building(s); what the exterior / interior looks like, the history if there's any nuggets I can start to build on.
These are some examples of where we built on or in some cases created identities from scratch – new logo, brand guidelines, digital and print output templates. Projects include restaurants, pop-up events, local authority campaigns, small venues, pubs and PR agencies.