With over 10 years’ experience working across London agencies, in-house teams and freelance projects, I’ve developed a broad commercial understanding of how brands connect with their audiences across different channels.
I’m a versatile, collaborative designer with a particular strength in translating brand identities and campaigns into engaging digital experiences. I care about the details, but always with the bigger picture in mind — making sure an experience is intuitive, enjoyable and true to the brand.
I’m personable, conscientious and adaptable, and enjoy working collaboratively with clients, designers, developers and wider teams. I’m open-minded, curious and always willing to learn from the people around me.
I’ve had plenty of deadlines over the years. Staying calm, positive and optimistic is my trick.
I pay particular attention to brand identity, consistency and brand promise, bringing these together with user experience to create work that feels considered, engaging and purposeful.
Key Skills
Digital & UX
Brand-led digital design
UX/UI
Responsive web design
Website concepts & mock-ups
Campaign adaptation
Basic motion & animation
Brand-led digital design
UX/UI
Responsive web design
Website concepts & mock-ups
Campaign adaptation
Basic motion & animation
Brand & Print
Brand identity & consistency
Typography & layout
Campaigns
OOH
Posters
POS
Experiential
Print production
Brand identity & consistency
Typography & layout
Campaigns
OOH
Posters
POS
Experiential
Print production
Art Direction
Creative direction
Photography briefs
Illustration & designer briefing
Image creation & retouching
Creative direction
Photography briefs
Illustration & designer briefing
Image creation & retouching
Technical & Delivery
Adobe Creative Suite
HTML & CSS
CMS
Project management
Client & developer collaboration
Adobe Creative Suite
HTML & CSS
CMS
Project management
Client & developer collaboration