Catalogue production
Excellent knowledge of Adobe InDesign for layout using style sheets, master pages and I finessed my image retouching skills; including colour corrections and clipping masks.
Excellent knowledge of Adobe InDesign for layout using style sheets, master pages and I finessed my image retouching skills; including colour corrections and clipping masks.
One example of a fun project created solely by me in collaboration with the social media team. An eBook contained exclusive seasonal craft projects, recipes and activity sheets for parents/teachers to print out for free. A great way to reach out to a wider audience and entering the bloggers network. A successful way to upsell products, engage with other crafters and promote the company's Twitter and Facebook pages.
Had fun working with illustrations and photomontages for web and email banners.
Product Design
Acted as a support product designer/illustrator during busy periods. Following the product developer's mood board and brief, I designed in Illustrator, mocked up and produced final files with die cuts and Pantone colours a Chinese New Year range.
Packaging Design
Best selling products required a packaging revamp for labels, boxes or swing tag designs. All other products required header cards which were templated and artworked at speed.
Best selling products required a packaging revamp for labels, boxes or swing tag designs. All other products required header cards which were templated and artworked at speed.
